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Web Writing

Rogers Group Financial: I wrote over 60 pages of website copy for this well-established and highly respected financial advisory firm located in Vancouver, making it stand out as a source for in-depth information on how clients can increase and protect their wealth with various investment vehicles.

Big Sisters of B.C.: I re-worked the copy of several pages of the Big Sisters of B.C. website, making it engaging, clear and easier to navigate.

Renaissance Painting and Decorating: I wrote the website content and blog posts for an upscale Vancouver-based company that specializes in painting character and heritage homes on Vancouver's West Side.

The Red Cross Red Carpet Soiree: This annual gala event raises funds and awareness for the Red Cross of the Lower Mainland. I craft communications pieces for the event, and write the copy for the website.


Client Communications

Year end report for SPIRE, a Real Estate Income Trust.

One-page information document for SPIRE. The intention with this document was to create a communique for clients that explained the REIT, its holdings, and various factors influencing property values and returns, while using language and visual aids to make the information more accessible.

SPIRE is a Real Estate Income Trust managed by Nicola Crosby Real Estate Asset Management Ltd.


Marketing

I write brochure copy and newsletters for Godfrey Partners, a Mexico-based land banking company. Due to confidentiality, samples of these projects are only available for viewing in my hard-copy portfolio.


Reports and Newsletters

I write and design internal reports and newsletters. With respect for confidentiality, samples of these projects are available for viewing in my hard-copy portfolio.


And now for something completely different . . .

Just for fun, this is my winning caption for the BBC website that tracked Ewan McGregor and Charley Boorman's 20,000km motorcycle adventure in 2007.

Web Writing

Studies show you have 11 seconds to grab and keep your reader's attention. I get the reader's attention with strong headlines; then use clear, succinct copy peppered with links to keep your reader moving throughout your website.

Newsletters and Brochures

For print or online reading, newsletters and brochures allow you to tell your story with colour and images for added impact.

First, I interview the subjects associated with the piece and do additional research as required; then I write the copy to match the tone appropriate for the piece, and, in some cases, develop the design work. The result is an engaging and visually striking document.